Articles by Carol Farnsworth
Carol Farnsworth, Keynote’s senior director customer experience research, has been conducting usability research for more than ten years. Recently, her research has been focused on remote, unmoderated, quantitative/qualitative usability research. Prior to joining Keynote, Carol taught usability methods courses at Stanford University and served as a faculty member in the University’s Information/Web Technology department.
Getting Your Money Back: The ROI of remote unmoderated user research
Remote, unmoderated, task-based, qualitative, quantitative user research does not replace other methods, but it adds value on it own merits [Read More]