Articles by Carol Farnsworth

Carol Farnsworth, Keynote’s senior director customer experi­ence research, has been conducting usability research for more than ten years. Recently, her research has been focused on remote, unmoderated, quantitative/qualitative usability research. Prior to joining Keynote, Carol taught usability methods courses at Stanford University and served as a faculty member in the University’s Information/Web Technology department.

Getting Your Money Back: The ROI of remote unmoderated user research

Remote, unmoderated, task-based, qualitative, quantitative user research does not replace other methods, but it adds value on it own merits [Read More]