Articles by Chris Nodder

Photo of Chris NodderChris Nodder is an independent UX consultant and writes about research and design techniques for agile UX teams at He was previously a director at Nielsen Norman Group and a senior user researcher at Microsoft. Chris is the author of the new book Evil by Design.

Evil by Design? How Interaction Design Can Lead Us into Temptation

Hands typing message on iPhone

A look at four persuasive design patterns that persuade and entice people to move from browsing to buying, effortlessly. [Read More]

Gaining User Trust: Research and a Secret


A good user experience for trust and privacy decisions depends on making it SECRET: scoped, equitable, contextual, responsible, emotional and timely. [Read More]