Articles by Gavin Johnston

Gavin Johnston is chief anthropologist at Two West Discovery and Design. For the last twelve years he has done research worldwide for a diverse set of clients and research topics within the legal, telecommunications, healthcare, and consumer electronics industries. He leads the Two West research and strategy team in turning research findings into design and product innovations.


製品開発は従来、「作ったら売れる」という姿勢で行われてきた。ユーザビリティもこれにならい、研究室でテストをしたら大変うまくいった製品やユーザインタフェースを作り出してきた。 [続きを読む]