Articles by Huatong Sun

Huatong Sun is associate professor of Digital Media Studies at the University of Washington Tacoma. Author of the award winning book “Cross-Cultural Technology Design” (2012), she studies how to design and innovate for usable, meaningful, and empowering technology in this increasingly globalized world. She is once again working with Oxford University Press for her new book on global social media design.

Growth Development: A Chinese Chasing Game to More Users

Chinese technology companies like Weibo and Alibaba are using UX to scale their businesses by turning their customer base into a fan base. [Read More]

Innovating with Fans: Social Games and Technology Design

When users’ expertise connects with designers’ solution expertise, new products often click. Platforms like LINE and social games like Pokémon Go show the power of connected fan communities for innovation. [Read More]