Articles by Rachel Weatherly
Rachel Weatherly has spent 20 years applying the principles of human-centered design to visual design, content, and digital challenges. From production of a small newspaper to digital marketing for the second largest circulation magazine in the US, she had a front row seat for the dramatic shift in content and its consumption during one of the more disruptive eras in media.
使命を満たす：コンテンツ戦略へのユーザー重視のアプローチ
十分に練られたコンテンツ戦略は、コンテンツ開発およびコンテンツ配信の手引きとして、また組織をより大きな目標にコミットさせる手段としての役割を果たす。 [続きを読む]
