人种学研究:商业价值

所有用户研究的目的都是为了了解人们可能使用我们产品的方式和原因。人种学的研究策略,诸如培养纯真心态、换位思考和考虑文化习俗等,可以提供基于文化见解的设计构思。人种学方法不仅仅是一种数据收集方式,它还是一种分析手段,有助于理解在近距离融入式的实地研究中所收集数据的意义。

文章全文为英文版

Lahiri Chavan, A., Reddy, D., Roy, A. (2015). 人种学研究:商业价值. User Experience Magazine, 15(1).
Retrieved from http://uxpamagazine.org/ethnographic-research/?lang=zh

3 Responses

  1. m说道:

    A lot of threads to follow indeed- thanks for the reply! Malini

  2. Malini说道:

    Great work. Appadurai and Giddens were my bible all through grad school. Look forward to your work!

    • Deepa说道:

      Thanks, Malini. What inspirations did you take from Appadurai and Giddens? Many many threads to follow in all directions there, I’m sure 🙂