Expect the Unexpected: Tips for Conducting Global Research

Global research presents unique logistical and cultural challenges that may conflict with researcher and stakeholder assumptions. Open-mindedness and preparation are key to a successful project. (Full article available in English and Español) [Read More]

Measuring Perceptions: Meeting the Challenge of Perceived Quality

Radar chart

Measuring user perceptions is a difficult challenge. The Perceived Quality Test helps researchers quantify users’ perceptions. (Full article available in English and Español) [Read More]

How the Other Half Live: UX Design in Brazil and New Zealand

Insights on global UX research from eight UX professionals in Brazil and New Zealand. Research tools, favorite resources, and love of the work are shared in these two very disparate countries. [Read More]

The State of UX: Voices from South America

The UX field is starting to develop in South America despite the challenges of cultural diversity within the region. UX specialists in some countries are creating regional groups to host events and build communities. [Read More]

Rewards and Pains: User Research in Brazil

User-centered design can be a challenge in Brazil where the organizational UX maturity level is low. Teams have to overcome management objections to user-centered design and navigate cultural considerations. (Full article available in English and Español) [Read More]

Ten Ways to Transcend Culture: Making Users’ Choices Easier

When you understand the cultural cues that support decision-making, you can make a site easier to use. (Full article available in English and Español) [Read More]

UX Research in the Top 3 Economies in Latin America: What You Should Know

Learn how to effectively conduct UX research in Brazil, Colombia, and Mexico including tips for screening, translation, running the study, observation, and interface design. [Read More]

Website Translation: Deciding How and What to Translate

With the growth of global websites designed for mobile access, translating website content into multiple languages is becoming more important, especially for global businesses. [Read More]

A Design Workshop in Lima, Peru: Teaching a Creative Process

Small group working around a table.

In April 2014, UX researchers from MIT led a UX design workshop for participants from local creative industries in Lima, Peru. They introduced key techniques for research, ideation, concept development, and refinement. [Read More]

Website Localization: 3 Basic Principles

Learn how to design your website for users from any language, any culture, anywhere. You can “localize” a website using just three principles of web design. (Full article available in English and Español) [Read More]

Cultural Preferences: Mexican-Americans on the Web

When working with multi-ethnic groups, no one-size-fits-all solution exists. U.S. Latino subgroups don't all use the same websites or encounter the same cultural pressures. (Full article available in English and Español) [Read More]

Case Study on Usability Evaluation in Costa Rica: A Dual Perspective

The article examines the perspective of usability evaluation of software development organizations and novice software developers through a case study conducted in Costa Rica. (Full article available in English and Español) [Read More]

Questions to Ask in Omni-Channel UX Research: Insights from a Mobile Wallet Study in Sao Paulo

Omni-channel research for a mobile wallet study in Brazil reveals key research questions to ask to ensure you are identifying cultural nuances. (Full article available in English and Español) [Read More]

Lessons Learned: Designing a Collaborative Space for a Region

Creating a collaboration space for projects spanning 30 countries in Latin America, an organization learned lessons about the need for a strong UX process. [Read More]

Rubes Cartoon: Kangaroo

Cartoons from the wild and twisted world of Leigh Rubin, syndicated cartoonist. [Read More]