Adoptar un enfoque de experiencias de usuario para aprender sobre accesibilidad de sitios web

La complejidad de los sitios web actuales a menudo implica que la accesibilidad no forma parte de los requisitos de un proyecto; por lo tanto, son pocos los diseñadores y desarrolladores que encuentran la necesidad de aprender más sobre accesibilidad. A lo largo de los años, descubrí que los sitios web en los que trabajé se centraban más en las necesidades comerciales y de marketing, hasta que surgió un proyecto que requería accesibilidad. Eso fue hace algunos años y tuve que aprender en un curso acelerado sobre las técnicas, los estándares y las leyes actuales. La información sobre accesibilidad era más abundante que en el año 1999. Leer qué hacer parecía bastante fácil; ponerlo en práctica a diario resultó ser más difícil.

La versión completa de este artículo está sólo disponible en inglés

Junker, A. (2018). Adoptar un enfoque de experiencias de usuario para aprender sobre accesibilidad de sitios web. User Experience Magazine, 18(1).
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5 Responses

  1. Cory Klatik dice:

    Excellent take on the subject Ann!

    The more we get folks to understand that accessibility and UX are far from mutually exclusive, the better.

  2. Jenny Doerr dice:

    I appreciate the overview of examples that can help debunk the myths of accessibility efforts and the inclusion of empathy in the design approach. I am curious, how does webdesign addresses literacy and comprehension issues with end users in mind? Is there evidenced based research that relates to building digital content and websites with limited literacy users? How does basic reading comprehension play into webdesign? Or since you mentioned healthcare, the concept of health literacy is it’s own concept and how does it integrate into a design elements for functionality in conjunction with branding and marketing. I would welcome any thoughts or guidance on resources if you crossed into this territory in your work.

    • Ann Junker dice:

      Hi Jenny,

      Thanks for reading the article. Yes, there are ways to ensure your website is easy to read for those with literacy and comprehension issues. A few ways to help improve comprehension is to make sure you know your audience. Write the content at a reading level that is appropriate (for general audiences an eighth-grade reading level is usual), don’t use jargon (unless your audience understands it), structure the page content well with headings, and try to limit distractions to keep people focused on the content.

      Another piece to think about is the colors used on the site, the color contrast ratio between foreground and background colors should be high enough (as specified by WCAG 2.0 guidelines) for those with color blindness or vision issues so they can see the text. People with comprehension issues will also appreciate good use of color on a site. In terms of branding on the site, the design team should be aware of the audience they are reaching to ensure they effectively design to their audience. If there are conflicts between the branding and the requirements for the audience, some user testing can usually provide enough evidence to help the team make appropriate decisions in making the website a success (usually defined as understanding and designing to the audience needs).

      Navigation is also important for comprehension. The wording of links must be clear and concise so when users click on a link they can feel confident that the page they will be taken to has the content they are looking for (never using the words «Click here»). For accessibility – especially with screen readers, all links should be descriptive of what will be on the next page – like «Learn how to bake Chocolate Chip Cookies». Organizing the different pages of the website also help, chunking like content together so a group of pages about a topic is together.

      Hope this helped!

  3. Tom J Pappas dice:

    Well written. Thanks for the added insight and your focus on this.

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