Articles about 营销

关于数字化和营销资产管理,用户体验从业人员应该知道些什么?(书评)

《Digital and Marketing Asset Management》(数字化和营销资产管理)(Theresa Regli 著)书评。为从事数字化营销或对其有兴趣的用户体验从业人员提供各种见解和提示。 [阅读详情]

(English) Zooming In and Zooming Out: Real-life Customer Experience Research

(English) Evolving our customer-centric tools forms the basis for mutual understanding and challenges us to find the optimal moments for integration. [阅读详情]

(English) From Good to Great: Blending Market Research and Usability Methods for Online Marketing Effectiveness

(English) Measuring quality means knowing definitively that your online product will meet clearly defined business objectives and finding the right tools to measure against those objectives. [阅读详情]

(English) The View from Here: Jazz Brand

(English) Brand-building is aligning the design of customer touch points with business strategy. Alignment is created by asking for collaboration among all the specialists working on the brand. [阅读详情]

(English) Matters of Life and Death (Issue 4.3)

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(English) From living wills to managing your UX business, global UX and e-learning websites. (Articles available in PDF format) [阅读详情]