Articles by Alipta Ballav

Alipta Ballav is a seasoned and accomplished UX professional with 17 years of rich experience in designing intuitive and engaging experiences across domains. His current research focuses on leveraging Machine Learning to build predictive models in designing better UX. Twitter: @aliptaballav

Nielsen’s Heuristic Evaluation: Limitations in Principles and Practice

illustration of a checklist

Nielsen's heuristic evaluation is one of the standard usability assessment tools outside of actual testing, but it has failed to adapt to the changing ecosystem of design. [Read More]