Articles by Aviva Rosenstein

Aviva Rosenstein specializes in helping cloud companies use customer insights to inform product strategy, streamline development, and create great experiences for customers and users. Aviva has contributed to customer feedback programs at Yahoo and Salesforce and currently leads user research and product feedback surveys for DocuSign, Inc. Twitter: @avivaux

Customer Feedback: Collecting In-Context Product Insights

Creating an effective customer feedback system requires an understanding of the data provided by analytics but also an understanding of the user and business goals. [Read More]