Articles by Benjamin Dennig

Benjamin Dennig has been a senior research manager at GIM since 2006. Design perception and usability are his prime areas of interest which he advances from a qualitative angle. He holds a Master’s in sociology and political sciences.

Innovation and UX: Towards an Adaptive and Motive-Based Approach

Product design often focuses on incremental innovation—new features and standard metrics. To create products with a deep emotional connection, we must consider not only functionality, but also symbolic meaning. [Read More]