Articles by Deepa S. Reddy

Deepa S. Reddy is a cultural anthropologist with the University of Houston-Clear Lake, also working in the cross-over space of ethnography and design with Human Factors International and the Institute for Customer Experience (ICE). Twitter: @paticheri

Ethnographic Research: Business Value

Knowing why people act, feel, think, experience, and choose the way they do gives us rich cultural insights to inform design or to build meaningful, empathetic user experiences. [Read More]