Articles by Iffat Jokhio

As UX lead at Pivot Design Group, Iffat Jokhio combines the analytical with the creative to balance research and design. Her passion lies in working within healthcare to influence better health outcomes. With the Hospital for Sick Children and Alberta Health Services among her clients, Jokhio advocates for UXD because a process grounded in design research knows no bounds. Twitter: @hererighthere

Using Your Logical Powers: Abductive Reasoning for Business Success

Research methods can be inductive (generalizing) or deductive (narrowing choices). Combining methods for abductive reasoning gives business teams the confidence and strategic insights to better collaborate and innovate [Read More]