Articles by Michelle Borea
Michelle Borea is a vice president of Fieldwork Network International. In addition to managing day-to-day operations, she also works at developing Fieldwork’s international presence. Michelle has been with Fieldwork since 2003 and has more than fifteen years of industry experience. Michelle graduated from Oglethorpe University in Atlanta, Georgia with a degree in Business Administration and Marketing. She is an active member of the Marketing Research Association (MRA) and Esomar.
Around the Globe: Lab Research in the United States and Europe
Those who do international field work need to become experts in the differences in research methodology from one culture to the next. [Read More]