Articles by Sebastian Klein

As a senior research manager at GIM since 2008, Sebastian Klein is strongly dedicated to the qualitative exploration of design and usability topics mainly in the area of domestic appliances. Together with Breuninger and Dennig, he heads the business Home & Technology unit at GIM. He holds a Master’s in sociology and musicology.

Innovation and UX: Towards an Adaptive and Motive-Based Approach

Product design often focuses on incremental innovation—new features and standard metrics. To create products with a deep emotional connection, we must consider not only functionality, but also symbolic meaning. [Read More]