All 20.3 November 2020 articles

Incorporating the Jobs to Be Done Framework (Book Review)

Jim Kalbach’s Jobs to be Done Playbook is a detailed guide for incorporating jobs to be done (JTBD) into any product, service, or user experience design process. “At its core, the concept of JTBD is straightforward: focus on people’s objectives independent of the means used to accomplish them,” says Kalbach in his introduction (xii). Aimed […] [Read More]

UX Governance for Education in the Time of COVID-19

Bar graph: 47% existing commitments exclude ability to attend in person, 21% online learning the only way to pursue interest, 21% employer incentive or partnership, 8% school reputation, and 4% other.

Presents a case for the need to create UX governance structures to guide the development of online education during COVID-19. [Read More]