O ativismo e a COVID-19: mulheres mais velhas do sudeste da Ásia adotam tecnologia
A study describing how older women in Southeast Asia have used technology to spread positivity and creativity during COVID-19. [Leia mais]
Fossos da Tecnologia: o padrão obscuro das barreiras de atrito intencional
(English) Corporations desire to hear their customer complaints…or do they? We take a close look at ways companies use technology to raise the drawbridge on customers. Technology barriers exist for many reasons; some are good and some are bad. Automated customer service systems can speed up the support process for customers while cutting costs for businesses. But when they are designed to slow customers down, they risk becoming a "technology moat": an intentional obstacle to make customers think twice before proceeding. In this article, you will learn the difference between technology moats and dark patterns and how to spot them. [Leia mais]
(English) Cognitive Interviewing: A Method to Evaluate Surveys
(English) Learn how cognitive interviewing can improve your surveys so you really get the data you need. Surveys are a common method for collecting data from users. To ensure you get the data you want, you must ask questions that truly reflect your research goals. Cognitive interviewing is a useful method for evaluating how well users can understand and answer your questions. In this article, we describe cognitive interviewing and compare it to usability testing, showing the similarities and differences, so you can start using cognitive interviewing to improve your own surveys. [Leia mais]
Rubes Cartoon: Developing UX
(English) Rubes Cartoon [Leia mais]
