In marketing research vernacular, my company is in the business of “fielding” research—especially research that requires face-to-face interviewing. By fielding I mean we facilitate the gathering of data—recruiting the appropriate…
…comfort, and ability to complete the tasks efficiently and correctly. We used six-point Likert scales (agree, strongly agree, etc.) administered after they explored each sub-section, asked probing questions, and ensured…
…Our high-tech devices require vast amounts of water and energy to create, contain materials that are hazardous to our health and the environment, and are costly to recycle. One example…
…showing what he just did on the computer. In a study of a Comic Builder tool that allows users to build their own comics (see Figure 2), a conversation between…
…and understanding the real problem, we were falling prey to a pretentious competition. We were not looking for answers to the right questions—we thought about “how” rather than “why”. Everyone,…
…as “Amount” or “Date,” or in a search field? Research by Jakob Nielsen found that seniors have a harder time using inflexible search engines and forms and concluded that websites…
…another. Frequently, these debates occur less within the user research community and more amongst the people using or responding to the findings and solutions presented. Whenever these arguments come up,…
…are Sound Transit’s desktop and mobile websites in particular proved to be prime candidates for a combination of quantitative research, field testing, and lab usability studies. For example, during the…
…OptimalEnergy, an online price comparison website, wanted to find out more about the conversion funnel on their website. Their website featured a slider with images that were not clickable. Data…
…lower insurance rates or reduced spending. Within our UX research and design practice, we work with healthcare providers, device companies, health insurers, and other organizations to help design programs and…