…examples. Misaligned Expectations and Use As a ”lifer” in the marketing research industry, I’ve managed qualitative and quantitative research on the client side (Amoco, Hamms Beer, Coca-Cola) and the vendor…
…in a variety of behaviors. Psychologists call this process “attribution.” Participation in e-commerce is no different. I engage in e-commerce because it is simple and convenient for me, or perhaps…
…to diaries during follow-up research No research access during data collection Hassle factor – printing, shipping, collecting, scanning, etc. Digital Diaries Capturing data at the time it is happening Engaging…
…character-building stories. Synthesize the underlying concepts, and the takeaways are that these stories are intended to accentuate compassion, and that compassion is the only thing needed to change the mind…
In the last five years, communications technology for taxis has become a focus of the agency that regulates New York’s yellow cabs—the Taxi and Limousine Commission. We’ll affectionately abbreviate them…
…a common pool resource (in defiance of the tragedy of the commons[1]). The research was hard. I was isolated, lonely, and physically drained. No one in the village spoke English….
…he/she would like to own a computing device such as [ ]. 5. He/she might be comfortable wearing a small computing device on his/her [ ]. 6. When he/she is…
…of view, there are various degrees of complexity with an online form: 1. Print-on-Demand (POD) Essentially, paper forms that are made available electronically. The most familiar technology is Adobe’s PDF….
…websites. Images of people placed early in the page where they attracted frequent viewings affected participants’ qualitative evaluations of the web pages and companies. Figure 1. The image of a…
…architecture suggest that such abstractions do not create impoverished results: Engineering systems, complex beyond comprehension, are distilled to straightforward descriptions. Engineers focus on local complexities-of-interest, letting the remainder of the…