Articles about 20.3

Incorporating the Jobs to Be Done Framework (Book Review)

Jim Kalbach’s Jobs to be Done Playbook is a detailed guide for incorporating jobs to be done (JTBD) into any product, service, or user experience design process. “At its core, the concept of JTBD is straightforward: focus on people’s objectives independent of the means used to accomplish them,” says Kalbach in his introduction (xii). Aimed […] [Read More]