Articles by Alfredo García

Alfredo García headshot

Alfredo García is a user experience leader with more than a decade of experience in Whirlpool México’s Design Center. He is focused on the application of user-centered evaluations and is pioneer in the use of tools intended to measure usability and perceived quality in México. He is also a part time professor at prestigious Tecnológico de Monterrey (ITESM).

Measuring Perceptions: Meeting the Challenge of Perceived Quality

Radar chart

Measuring user perceptions is a difficult challenge. The Perceived Quality Test helps researchers quantify users’ perceptions. (Full article available in English and Español) [Read More]