Customer Experience: A Major Factor in Customer Portal Success
Customer portals—employed across almost every industry and the internet—can integrate customer experience (CX) into a UX design to drive customer satisfaction and success. UX and CX are fields of their own, but each will complement the other to improve portal designs. The critical element in creating an effective customer portal with efficient UX is to ensure the portal accomplishes what customers expect without compromising the features that connect a company’s engine for up-selling and cross-selling or that give the user a unique experience. There are five features that should be included to enhance customer experience in any customer portal. [Read More]
Remote User Research: Opportunities for Adoption in Asia
Language Intro (75 words) Introduction, translated into 5 languages Asia is experiencing a user research boom, with the number of professionals growing rapidly. However, remote research as a practice is still not widely accepted across all Asian countries, due in part to low awareness of tools available. To become successful, remote research platforms need to adapt to the diversity of potential recruits in Asia and make it easier for researchers to screen, schedule, and compensate participants, as well as complete translations seamlessly. [Read More]
Inclusive Design (Book Review)
Inclusive Design for a Digital World includes practical advice and strategies for designing inclusive and accessible products that take into consideration best practices used around the world. These strategies also ensure that people who have auditory, cognitive, neurological, physical, speech, visual disabilities, or situational challenges with access are fully able to use products we design. [Read More]
How to Persuade without Manipulation (Book Review)
Ethical design is becoming an increasingly important topic. But how can you incorporate ethical practices in your existing company? This handbook offers a wealth of advice on how to begin the process and modify workflow to produce products that benefit the user and the business alike. As a balanced mix of theory and practical guidelines, this book will guide you to delight your customers while increasing revenues, without resorting to shady tricks and manipulation. This review includes an example of simple framework for design decisions. [Read More]
Virtual Techniques to Gather User Data for Optimal UX (Book Review)
Remote Usability Testing includes virtual techniques and digital UX methods used to gather user data in real time to make design decisions. This book provides detailed steps and considerations to gather user data, analyze that data, and translate those findings into design decisions. [Read More]
