Articles by Alfredo García

Alfredo García headshot

Alfredo García is a user experience leader with more than a decade of experience in Whirlpool México’s Design Center. He is focused on the application of user-centered evaluations and is pioneer in the use of tools intended to measure usability and perceived quality in México. He is also a part time professor at prestigious Tecnológico de Monterrey (ITESM).

Avaliar percepções: Enfrentar o desafio de percepção de qualidade

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Avaliar as percepções do usuário é um desafio difícil. O Teste de Percepção de Qualidade (PQ) ajuda os pesquisadores a quantificar as percepções dos usuários, observando comportamentos e atitudes. [Leia mais]