Articles by Ali al-Azzawi

Photo of Ali al-Azzawi

Ali al-Azzawi is a UX consultant and a technologist with a BSc in Applied Physics and a Ph.D. in Psychology, focusing on how people experience technology. Ali is currently a Visiting Research Fellow in the Digital Research Centre at the University of Surrey, UK.

Contradictions and Implications: Making Sense of Apparently Irrational Behavior

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Might it make sense to recommend faulty products to your friends? Usability research shows that behavior that seems irrational might be just the opposite. [Read More]