Articles by Alice Preston

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Alice Preston has worked in User Research and Design for over 20 years. She has helped create solutions for telecom, research, nonprofit, education, legal, pharma and financial services. Alice served on the UX Magazine editorial and translation teams, and has been active in the New Jersey UXPA chapter since its beginning.

As Machine Learning and AI Perform Magic, How Can UX Professionals Help?

Artificial intelligence (AI) is a collection of technologies that enables machines to perform tasks that previously would require human intelligence, such as learning, reasoning, solving problems, and adjusting to new input. The technology can augment and even replace human activities. Recent research on the impact of AI, described in the Accenture Technology Vision (2017), reveals that AI could double annual economic growth rates in 2035 by changing the nature of work and creating a new relationship between man and machine. [Read More]

Creativity in Design and UX (Book Review)

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A review of Creative Confidence:Unleashing the Creative Potential Within Us All by Tom Kelley and David Kelley. Creativity and design in the user experience. [Read More]

Making the Web Accessible to All (Book Review)

A review of A Web for Everyone, by Sarah Horton and Whitney Quesenbery. A vision of a future in which we all can use the Web. [Read More]

Redesigning Healthcare (Book Review)

Design for Care (book cover)

A review of Design for Care by Peter H. Jones. Applying design thinking to healthcare systems. [Read More]

Letting Go of the Words (Book Review)

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A review of Letting Go of the Words: Writing Web Content that Works (2nd edition) by Janice (Ginny) Redish.
In this seminal book, Ms. Redish brings together Content Management, clear writing, and usability testing, with helpful examples, case studies, and stories. [Read More]

Access in Africa: A Personal Perspective

A digitizing project highlighted additional accessibility challenges for many in Africa: a lack of the basic infrastructure that the Global North takes for granted. [Read More]