Articles by Amy Buckner
Amy Buckner is managing partner and co-founder of AnswerLab, a user experience research firm based in San Francisco that consults with consumer-focused companies such as Yahoo!, eBay, Intuit, Honda, and General Motors to improve their customer experiences. Prior to founding AnswerLab, Amy served as director of professional services at Vividence Corporation (now Keynote Systems), a provider of online research products and services. In her tenure, Amy developed the company’s automotive vertical and led the West Coast consulting and research practice.
From Good to Great: Blending Market Research and Usability Methods for Online Marketing Effectiveness
Measuring quality means knowing definitively that your online product will meet clearly defined business objectives and finding the right tools to measure against those objectives. [Read More]