Articles by Apala Lahiri Chavan

Apala Lahiri Chavan is global chief of tech staff at Human Factors International; CEO, HFI Institute of Customer Experience (ICE); intrapreneur, UX futurist, innovator, raconteur, gypsy, and emerging market buff. Twitter: @FuturistApala

Ethnographic Research: Business Value

Knowing why people act, feel, think, experience, and choose the way they do gives us rich cultural insights to inform design or to build meaningful, empathetic user experiences. [Read More]