Articles by Danielle Cooley

Danielle Cooley is Founder & Principal of DGCooley & Co., a bespoke strategy and research consulting practice. Her work in research and design has been applied to a variety of digital and analog products for such companies as Hyundai, Pfizer, Graco, Enterprise Rent-a-Car, Fidelity, MasterCard, and more. A frequent conference speaker, Danielle has a BE in Biomedical and Electrical Engineering from Vanderbilt University and a MS in Human Factors in Information Design from Bentley University. You can find Danielle online at http://dgcooley.com, and she tweets sporadically @dgcooley.

Aprenda com os profissionais: análise comparativa dos relatórios de estudos de usabilidade

Screenshot from a variety of reports.

An experimental insight into how Comparative Usability Evaluation studies and reports are done. [Leia mais]

Recuperar a confiança: O que fazer APÓS uma quebra de segurança

Lidar com uma quebra de segurança tem implicações na experiência do usuário. Três estudos de caso de como a Home Depot, o Wendy's e a Omni Hotels responderam a tais incidentes mostram como manter e recuperar a confiança do cliente após uma violação de segurança. [Leia mais]