Articles by David Rollert

David Rollert headshotDavid Rollert’s first user research was as a young designer in 1982, when the marketing people did a focus group with retirees, who pronounced the 2-inch high text on a home information service to be “too small” on the 27-inch TV set. (We later figured out that the contrast was too low.) Twitter @davidrollert

Choosing the Right Research Method: Easy as A, B, C

ABC diagram on chalkboard

Choosing the right research methods means doing what makes sense given the questions and the constraints. Start with a simple discussion of ABCs:Attitude, Behavior, Comprehension. [Read More]