Articles by Deirdre McGruder

Deirdre McGruder Headshot

Deirdre McGruder is a journalist-turned-UX researcher with experience in qualitative and quantitative methods. Her Holy Grail is “The Perfect Question” for unmoderated online surveys. Deirdre is a senior user researcher contracted with a large, San Francisco-based consumer bank.

Five-Second Rules Help Build a Better Test (Book Review)

A review of The UX Five-Second Rules: Guidelines for User Experience Design’s Simplest Testing Technique by Paul Doncaster. An online, unmoderated method based on human perception. [Read More]