Articles by Duncan Ray

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Duncan Ray is the director of practice at Tomorrow Studios, an Irish-based customer experience consultancy that helps multinationals, corporations, start-ups, agencies, and consultancies mature their experience design and innovation capabilities. His research and thinking about collaboration-driven innovation draws upon work in communications, entertainment, and harder numbers: the telecoms, gaming, and financial sectors.

Has the Jury Reached a Verdict? A Courtroom Analogy for UX

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How can your collaboration benefit from the principles of another disciplined search for truth that’s been running since the 12th century: the court of law? This article positions UX as defenders and prosecutors of the design. [Read More]