Articles by Felipe Martins

Felipe Martins headshot

Felipe Martins is a UI architect and design thinking coach at SAP Labs Latin America since 2006. He has a BS degree in Computing Science and an MBA. He worked on custom tailored projects where UX was a large piece of the application. He also moderates workshops to foster innovative solutions. Twitter: @felmartt

Rewards and Pains: User Research in Brazil

User-centered design can be a challenge in Brazil where the organizational UX maturity level is low. Teams have to overcome management objections to user-centered design and navigate cultural considerations. (Full article available in English and Español) [Read More]