Articles by Gavin Johnston
Gavin Johnston is chief anthropologist at Two West Discovery and Design. For the last twelve years he
has done research worldwide for a diverse set of clients and research topics within the legal, telecommunications, healthcare, and consumer electronics industries. He leads the Two West research and strategy team in turning research findings into design and product innovations.
Taking Usability into the Trenches: Importance of Ethnographic Research and Field Testing
Employing a mixed field method that bridges the gap between ethnographic and laboratory approaches may address the need for real world context in product and design usability evaluation. [Read More]