Articles by Gavin Lew

Gavin Lew is a managing director of User Centric, Inc. His research is in the field of user experience and his user-cen­tered design work focuses on handheld devices and mobile technologies. Gavin uses his expertise to help compa­nies such as Verizon Wireless, Motorola, Abbott, and Microsoft improve their products. He holds a Master’s degree in Experimental Psychology from Loyola University in Chicago. Currently, Gavin is spending time developing a mobile research platform, LEOtrace® Mobile, to conduct longitudinal/experience sampling studies to gain better insight into the everyday user experience.

The Truth is Out There: Using Mobile Technology for Experience Sampling

Research "in the wild," where people use the interfaces we design, test, iterate, and develop can be conducted on users mobile phones. [Read More]