Articles by John Kille

John Kille is senior UX engineer at Multi Service Technology Solutions (MSTS). Over the past decade he has led extensive user-centered design and customer research projects in lab, online, and in ethnographic research across the U.S. and in other countries. John holds a Ph.D. in American Studies from St. Louis University. Twitter: @johnkille

Current Customers: The Kano Model Helps Keep Personas Fresh

Understanding the progression of products and human behavior according to the Kano model—customer satisfaction measured via five categories—can help you refresh personas. [Read More]