Articles by Josephine Scott

Josephine Scott is Assistant VP of UX Research & Accessibility at Synchrony Financial. She facilitates customers’ “ah-hah!” moments and synthesizes them into design solutions. She also advocates accessibility through training and research. Before UX, she served as a state election official and retains her passion for better civic experience. Twitter: @josies

Big Data UX: Research Opportunity and Ethical Challenge

As UX professionals we need to serve as gatekeepers to properly handle ethical challenges when using videos of users’ participation within large sample new research tools. [Read More]

Recommendations on Recommendations: Making usability usable

Guidelines for developing useful and usable recommendations—that is, recommendations that are likely to be accepted, implemented, and that significantly improve the system. [Read More]