Articles by Josephine Scott

Josephine Scott is Assistant VP of UX Research & Accessibility at Synchrony Financial. She facilitates customers’ “ah-hah!” moments and synthesizes them into design solutions. She also advocates accessibility through training and research. Before UX, she served as a state election official and retains her passion for better civic experience. Twitter: @josies

Experiencia de usuario en macrodatos: oportunidad de investigación y desafío ético

Los profesionales de la experiencia de usuario pueden salvaguardar los desafíos éticos de usar videos de la participación de grandes muestras de usuarios en nuevas herramientas de investigación. [Leer más]

(English) Recommendations on Recommendations: Making usability usable

(English) Guidelines for developing useful and usable recommendations—that is, recommendations that are likely to be accepted, implemented, and that significantly improve the system. [Leer más]