Articles by Lija Hogan

Lija has extensive experience in the evaluation, design, and maintenance of websites, mobile sites, and software across a variety of industries and organizations, primarily focused on Federal Government, retail, consumer banking, B2B, and telecommunications. She has led client services and usability research teams and teaches college-level usability research methods classes.

Story First for Engaging Experiences (Book Review) 

A review of “The User’s Journey: Storymapping Products that People Love” by Donna Lichaw, which provides an accessible framework to help designers create engaging experiences. [Read More]