Articles by Michael Beasley

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Michael Beasley is the measurement team lead at Pure Visibility in Ann Arbor, Michigan. He launched its UX practice, bringing together usability testing and IA with Pure Visibility’s experience in web analytics. Mike has an MSI degree in HCI from the University of Michigan and is the author of the forthcoming book Practical Web Analytics for User Experience.

Making the Case: Rounding Out Usability Testing with Web Analytics

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Using qualitative data, you can plan usability tests and analyze test results by reviewing where users currently go on your site. [Read More]

Power in Numbers: Measuring Usability with Web Analytics

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Web analytics provide usability professionals working with websites an opportunity to gain deeper insight into their users and communicate the value of their work. [Read More]