Articles by Rajiv Thanawala

Photo of Rajiv

Rajiv has 24 years of IT experience. He leads Product Experience Center of Excellence at Tata Consultancy Services, including UX, Information Visualization and Customer Experience.

UX Maturity Model: From Usable to Delightful

Pyramid model diagram

The User Experience Maturity Model (UXMM) evaluates experiences from a baseline of usability to a pinnacle of delightfulness. The model and benefits are described along with how to use it to improve a design. [Read More]