Articles by Sin Lee Loh

Sin Lee Loh Headshot

Sin Lee Loh is a user experience researcher at eBay, currently focused on buyer experiences but previously focused on conducting research in Latin America and Russia. Sin most recently conducted ethnographic research in Brazil. Twitter: @sinleeloh

Expect the Unexpected: Tips for Conducting Global Research

Global research presents unique logistical and cultural challenges that may conflict with researcher and stakeholder assumptions. Open-mindedness and preparation are key to a successful project. (Full article available in English and Español) [Read More]