Articles by Stephen Turner
Stephen Turner is president of Fieldwork, Inc., a Chicago-based research management company with seventeen focus group facilities in the U.S. and project management capabilities around the world. He has spent all of his adult life as a marketing researcher, most of it as president of C&R Research, a full service research firm.
Field Research: Another View
Marketing and usability research "field" or gather data in different ways. Both disciplines would benefit by carefully considering the assumptions they impose with their approaches to sampling. [Read More]
Selling the Sizzle: The Importance of Managing Expectations
Marketing people can be brought to understand that good usability research is an important tool for understanding and enhancing the process of effective marketing. [Read More]