Articles about Big Data

Diversify the Data in Data-Driven Design: Creative Pairings of Quant and Qual

Thinking critically and creatively about how you use data to drive design decisions will result in better experiences for users. [Read More]

Big Data UX: Research Opportunity and Ethical Challenge

As UX professionals we need to serve as gatekeepers to properly handle ethical challenges when using videos of users’ participation within large sample new research tools. [Read More]