Articles about Market Research

Dear Diary: Getting the Most from Respondent Journals and Diaries

usage, process, experience combine into needs and lead to opportunities

Diary research is an art and a science that can add depth to your research and meat to your insights, often at minimal extra cost. [Read More]

Field Research: Another View

Marketing and usability research "field" or gather data in different ways. Both disciplines would benefit by carefully considering the assumptions they impose with their approaches to sampling. [Read More]