Articles by Aaron Marcus

Photo of Aaron MarcusAaron Marcus, principal, Aaron Marcus and Associates, Berkeley, California,; Editor-in-Chief Emeritus, User Experience; Editor, Information Design Journal; member, ICOGRADA Design Hall of Fame (2000); Fellow, AIGA (2007); member, CHI Academy (2009); author of 16 books and 300 articles; researches/designs mobile user interfaces, information visualization, persuasion design, and cross-cultural communication.


Vijay Kumar 著 『101 Design Methods:A Structured Approach for Driving Innovation in Your Organization』(101 のデザインメソッド:あなたの組織で革新を推し進めるための、体系的アプローチ)の書評。本書は革新とデザイン思考のテクニックについての手引書である。 [続きを読む]


Book covers

『Underground Maps Unravelled 』と『Vignelli Transit Maps』、今日の専門家たちを挑発するデザイン上の問題を分析。 [続きを読む]


アジアのSFは、古典的な西洋の小説や自国の文学的伝統の影響を受けている。中国、インド、日本でのアプローチを見ると、異なる文化に基づいて創作されていることが分かる。 [続きを読む]


Closeup of space toys from the book cover

書籍レビュー(2冊):『Art of Imagination:20th Century Visions of Science Fiction, Horror, and Fantasy Introduction』Frank M.Robinson、Frank Robinson、Robert Weinberg、Randy Broecker共著 『Future Toys:Robots, Astronauts, Spaceships, Ray Guns』 Antoni Emchowicz、Paul Nunnelely共著 [続きを読む]

ダイアグラム:見えないものを見えるようにする (書籍レビュー)

Book cover

A review of Designing Diagrams: Making Information Accessible through Design by Jan Gauguin.
One recent and five classic books about diagramming, the visual depiction of structures and processes that help us to understand and to interact with complex information. [続きを読む]


Robot from a sci-fi film

If you want to look into the future of UX design, take a close look at the science fiction movies of the last 100 years. [続きを読む]


iPhone screen

マネーマシーン(Money Machine)プロジェクトは、「団塊世代」の資産管理に関する行動様式を改善する強力な方法について、調査、分析、デザイン、評価を行った。 [続きを読む]

グラフィックデザイン:ふたつの見解 (書籍レビュー)

A review of Graphic Design: A New History by Stephen J. Eskilson and Graphic Design Solutions by Robin Landa [続きを読む]

(English) On the Edge: Gaming the User Experience

(English) Game design often seems to turn usability principles upside down: traditional, information-oriented design values the standards of usability, usefulness, and appeal, but game developers start from the other direction and work back. [続きを読む]

(English) On the Edge: Branding the User Experience

(English) Branding establishes and maintains people’s identification with and “loyalty” to people, companies, products, and services and likely this focus on branding may increase in prevalence. [続きを読む]

(English) UX Storytelling (Book Review)

Book cover detail

(English) A review of Storytelling for User Experience by Whitney Quesenbery & Kevin Brooks and UX Storytellers: Connecting the Dots Edited by Jan Jursa, Stephen Köver, & Jutta Grünewald. A [続きを読む]

(English) Book Review: Do’s and Don’ts of Information Graphics

book cover

(English) A review of The Wall Street Guide to Information Graphics: The Do's and Don'ts of Presenting Data, Facts, and Figures by Dona M. Wong. Guide to creating information graphics that are usable, useful, and appealing, especially in the business and advertising world. [続きを読む]

(English) Shaker Design: Out of this World (Book Review)

Book cover - Shaker Design

(English) A review of several books on the Shakers, noting the ways in which they pioneered what we would call today “user-centered design.” [続きを読む]

(English) Analyze This: A Task Analysis Primer for Web Design

Screen image

(English) A deep dive into task analysis: how it is used, and why, too often, we ignore one of the most helpful tools in our toolboxes. [続きを読む]

(English) User Experience: What? So What? What Now?

UX (magazine logo)

(English) “User Experience” is a phrase that seems to be catching on in many places. But what does it mean? [続きを読む]

(English) Book Review: Providing Access for All

book cover

(English) This compendium provides intellectual tools for those active in changing the world by making products and services more available to all who could benefit from them. [続きを読む]

(English) Editor’s Note: User Experience Development: What? So What? Now What?

(English) In this issue, we seek to integrate the worlds of UX and software development in order to create better products, services, and user experiences. [続きを読む]

(English) The Green Machine: Going Green at Home

screencap of app

(English) The Green Machine seeks to create a prototype to test whether it makes people reduce their energy consumption, holding significant implications on the use of Smart Grid software. [続きを読む]

(English) Editor’s Note: Greening the User Experience, and Goodbye

UX (magazine logo)

申し訳ありません、このコンテンツはただ今 アメリカ英語 のみです。 [続きを読む]

(English) Information Graphics: An Eclectic Celebration

(English) Guidebooks on effective visual communication are frequently published for those who have not been exposed to information design and visualization, often obscuring similar publications of decades past. [続きを読む]

(English) The Classy Classic: Designing the User Interface (Book Review)

book cover

(English) This updated edition of a text about designing user-interfaces is testament to the evolution of these and other related topics the past two decades. [続きを読む]

(English) Editor’s Note: A Gourmet Meal of Content, Context, and Analysis Awaits You

申し訳ありません、このコンテンツはただ今 アメリカ英語 のみです。 [続きを読む]

(English) Formally Speaking: Two Guidebooks about Designing Forms

(English) Two books about designing forms, similar in subject matter but contain different approaches to defining problems, providing solutions, and presenting their approach in book design storytelling. [続きを読む]

(English) Editor’s Note: Forms and Usability

申し訳ありません、このコンテンツはただ今 アメリカ英語 のみです。 [続きを読む]

(English) Editor’s Note: Platinum Perspectives on Usability and User Experience

(English) The role of seniors have important implications for the policies and focus of attention for our professional organizations and daily life. [続きを読む]

(English) Editor’s Note: Mobility, Usability, and Transportation: Design a Go-Go

UX (magazine logo)

(English) This issue explores how transportation impacts culture and society and to examine how people interact with vehicles, infrastructure, technologies, security, and finding their way through an environment. [続きを読む]

(English) Editor’s Note: Think Locally, Test Remotely

(English) Remote testing, the special concern of this issue, is increasingly important to usability professionals. [続きを読む]

(English) Editor’s Note: A Blurring of Boundaries

申し訳ありません、このコンテンツはただ今 アメリカ英語 のみです。 [続きを読む]

(English) More than Skin Deep (Book Review)

(English) This book’s focus on accessibility during the entire user-centered design process integrates accessibility throughout product development and provides readers with a readable introduction to incorporating these concerns into daily professional practice. [続きを読む]

(English) Editor’s Note: The Greening of World Usability

申し訳ありません、このコンテンツはただ今 アメリカ英語 のみです。 [続きを読む]

(English) Editor’s Note: Usability and Medical Systems

(English) This issue of User Experience seeks to drive home the importance of usability, usefulness, and appeal—the full range of user-experience development—for medical systems and for healthcare delivery in general. [続きを読む]

(English) What a Character! (Book Review)

(English) A review of Characters of the Information and Communication Industry by Richard Bellaver.. An amazing, tumultuous, and awe-inspiring journey that begins with Gutenberg and continues onward to the present day, 500 years later. [続きを読む]

(English) Editor’s Note: Coming Soon to a Screen Near You

申し訳ありません、このコンテンツはただ今 アメリカ英語 のみです。 [続きを読む]

(English) Editor’s Note: Making Ourselves Usable, Useful, and Appealing

申し訳ありません、このコンテンツはただ今 アメリカ英語 のみです。 [続きを読む]

(English) Book Review: It’s Show Time!

(English) These guidebooks are for those who have not been exposed to the philosophy, principles, and techniques of information design and information visualization. [続きを読む]

(English) Editor’s Note: One Day around the World: Good Signs and Future Challenges

申し訳ありません、このコンテンツはただ今 アメリカ英語 のみです。 [続きを読む]

(English) With Access for Many, a New Way to Govern

申し訳ありません、このコンテンツはただ今 アメリカ英語 のみです。 [続きを読む]

(English) Editor’s Note: Sonification: Its Time Has Arrived

申し訳ありません、このコンテンツはただ今 アメリカ英語 のみです。 [続きを読む]

(English) Editor’s Note: Go East, Young Man or Woman

申し訳ありません、このコンテンツはただ今 アメリカ英語 のみです。 [続きを読む]