Articles by Abby Leafe

Abby is the principal of New Leafe Research, based in Newtown, PA, and has been conducting qualitative and usability research since the days of 14.4 connections. (Boy, is she glad for high speed internet.) She is a past president of the Qualitative Research Consultants Association. Twitter: @abbyleafe

Dear Diary: Getting the Most from Respondent Journals and Diaries

usage, process, experience combine into needs and lead to opportunities

Diary research is an art and a science that can add depth to your research and meat to your insights, often at minimal extra cost. [Read More]