Articles by Alec Scharff

(English) Alec ScharffAlec Scharff is a UX Researcher at Google Cloud Platform. Three years ago he started an "assertiveness" book club with some colleagues that evolved into a training workshop taken by hundreds of UX professionals.

Habilidades de comunicação assertiva: a base do sucesso da experiência do usuário (Parte 2)
Two men and two women sitting at a coffee table in a room with huge windows. They are working together and they have books and notebooks all over the table.

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UX professionals sometimes struggle to communicate assertively at work. We present ideas to put this skill into practice, with examples and suggestions from real life. [Leia mais]

Habilidades de comunicação objetiva: a base do sucesso da experiência do usuário

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Why and how should you communicate assertively in the workplace? Four Googlers provide a framework and ideas on how to step up your communication skills to avoid unwanted behaviors. [Leia mais]