Articles by Ananya Roy

Ananya Roy is a user experience researcher and designer with Human Factors International, working on strategy and innovation projects. She also explores and interprets the future of user experience as part of the Institute of Customer Experience. Twitter: @yoraynana

Ethnographic Research: Business Value

Knowing why people act, feel, think, experience, and choose the way they do gives us rich cultural insights to inform design or to build meaningful, empathetic user experiences. [Read More]