Articles by Asha Fereydouni
Asha is a UX Researcher at UserZoom, where he works with a range of clients including, Kaiser Permanente, Facebook, McKesson, and the New York Times. He serves on the organizing committee of SF Design Week, holds a MS in the Social Science of the Internet from the University of Oxford, and has written for the San Francisco Chronicle and Salon.
A Metrics-Based Model of the 21st Century Enterprise
By connecting standard UX metrics such as NPS to product, enterprise, and financial metrics, UX professionals can make a precise and defensible case for their work. [Read More]